Harley-Davidson Sets Sights on Challenging Africa Eco Race with Pan America Motorcycle



Harley-Davidson has embarked on a daring new off-road endeavor, announcing their collaboration with Dakar Veteran Joan Pedrero once more to compete in the upcoming Africa Eco Race aboard the Pan America 1250.

This demanding rally raid will undoubtedly put both rider and machine to the test. Originating in 2008, the 12-stage race emerged following the Paris-Dakar rally's relocation from Northern Africa to safer routes in South America. The forthcoming edition of the Africa Eco Race will see participants traverse challenging terrains across two continents, covering a distance of 6,500 km through Africa. Pedrero will tackle the competition in the Maxi-Trail category.

Pedrero is no stranger to off-road challenges with the formidable ADV machine. Having partnered with Harley-Davidson since the Pan America's inception, he's consistently pushed the boundaries of the 150 horsepower Adventure Touring model. Throughout 2023, Pedrero participated in numerous races and trials across Europe with the Pan America 1250, including the Basella Race, where he secured a commendable sixth place overall. He dominated the Maxi Trail category at the demanding Baja Extremadura race in April and emerged victorious in the Maxi Trail category at the Baja Aragón race in July.

“We continue to strive tirelessly for our ultimate challenge,” says Joan Pedrero.

Previously, Harley-Davidson has proudly showcased racing the 534-lb Pan America with no modifications. Whether this strategy will persist for the upcoming Africa Eco Race remains to be seen. Nonetheless, Pedrero has been diligently training day and night for the monumental challenge, as evidenced by his social media posts maneuvering the hefty machine akin to a dirt bike during practice sessions.

Kolja Rebstock, Harley-Davidson Regional Vice President for Europe, Middle East, and Africa, expresses, “Adventure and performance lie at the core of our brand, and there's no better platform to demonstrate the versatility of the Pan America than by participating in the Africa Eco Race. We're thrilled to embark on this next adventure with Joan Pedrero following our tremendous success throughout 2023.”

The race, now in its 15th edition, will commence in Monaco on December 30, 2023, and conclude in Dakar on January 14, 2024. Additionally, Harley-Davidson enthusiasts in Ontario eagerly anticipate updates on Pedrero's progress in the thrilling competition.